CASE STUDY
Visibly Safety
From zero to a complete brand universe
The Brief
A Luxembourg-based technical footwear distributor.
A solid product range.
No identity, no visuals, no sales tools.
The mission: build everything from scratch.
Brand Identity & Product Logos
Two brands, two universes - Visibly Safety for professional workwear, Visibly Outdoor for trekking and hunting.
Each product line then got its own logo: Kaylus, Tracker, Huka, Baikal, Trek Alpy, Quartz. One consistent family, multiple personalities.
Vector logos for max adaptability and scalability.
Product Photography — Packshot
Every model shot clean. White background, multiple angles, sole included. Images built for catalogue, web, and trade use - precise, consistent, professional. We also do the post processing.
Studio shooting or mobile mini studio for on site shooting possible.
Product Photography — In Situation
The shoes in their real environment. Construction sites, forests, mountains, snow, water. Images that don't just show a product - they tell professionals exactly where it belongs. We can also combine best of both worlds: real photography and AI to push the limits of creativity!
Product Videos & 3D Interactive Views
For key models, we produced product videos and interactive 3D views - accessible via QR code directly from the catalogue. Buyers can explore every angle, without holding the shoe.
The Catalogue
64 pages. 4 product families. Over 80 models. A unified catalogue covering safety shoes, hiking boots, wellingtons and accessories - designed for professional resellers, built to convince at first glance.
Retail & Trade Show
From shop shelving to trade show stands - every physical touchpoint dressed in the brand. Rollups, posters, displays, signage. As sharp and consistent offline as online.
The Web Ecosystem
Not one site, but five. A central portal, a 3D product showcase, a chainsaw boot specialist site, an e-commerce platform, and a hiking microsite. Each channel with its own audience, its own message, its own design.
The Result
A brand built from the ground up. Coherent from logo to catalogue to web to shop floor. Ready to sell, ready to convince - at every single touchpoint.